Sony to expand large format sensor camcorder line-up

“NXCAM” Super 35mm Camcorder under development
Basingstoke, 17 November, 2010 – Sony Professional today announced that it is developing a new type of E-mount 35mm camcorder. Aimed at professional cinematographers utilising a Super-35mm large format CMOS sensor, this new camcorder will become one of the new models in the “NXCAM” line-up. Available early summer of 2011, it targets the expanding entry-level digital cinematography market.
Sony Professional is already a key player in the 35mm digital cinematography market with the highly acclaimed “Cinealta” F35 and SRW-9000PL for high-end digital cinema production. Sony has also just strengthened its line-up in this category with the recent PMW-F3 camera, combining performance and price in a powerful and affordable production tool. With this latest “NXCAM” HD camcorder, Sony looks to further strengthen its position in the entry-level segment. The new model provides an affordable yet highly capable professional solution for many applications, including independent film, pop promotions and corporate communications all looking for a cinematic look to their content. 

The “NXCAM” HD camcorder under development will be equipped with a Super-35mm sensor, a widely used stock size in the film industry, perfectly designed for capturing motion pictures. This new sensor will have extraordinary performance in terms of picture quality and sensitivity, and is able to offer depth of field control and flexibility with a wide range of lens options available.
The adoption of the E-mount interchangeable lens system means that it is identical to the “α” series lens system used on the NEX-5, 3 and NEX-VG10, current and future E-mount lenses will be compatible with this new camcorder.  In addition, a very short flange back distance (the distance between lens mount surface and sensor surface) allows various A-mount lenses be mounted via a lens adaptor (LA-EA1). Furthermore, it is also possible to attach a range of other lenses using third-party lens adaptors. With such flexibility, users will be able to experiment with various creative expressions by exploiting the characteristics of different optics.

The recording format for this new HD camcorder will be AVCHD, widely supported by many NLE software vendors and the same format as the HXR-NX5E NXCAM camcorder.

“NXCAM”, “α” and “Cinealta” are trademarks of Sony Corporation.
“Handycam” is a registered trademark of Sony Corporation.
“AVCHD” is a trademark of Panasonic Corporation and Sony Corporation.

About Sony Professional
Sony Professional, a division of Sony Europe, is the leading supplier of AV/IT solutions to businesses across a wide variety of sectors including, Media and Broadcast, Video Security and Retail, Transport & Large Venue markets. It delivers products, systems and applications to enable the creation, manipulation and distribution of digital audio-visual content that add value to businesses and their customers.  With over 25 years’ experience in delivering innovative market-leading products, Sony Professional is ideally placed to deliver exceptional quality and value to its customers. Sony's Professional Services division, its systems integration arm, offers its customers access to the expertise and local knowledge of skilled professionals across Europe. Collaborating with a network of established technology partners, Sony delivers end to end solutions that address the customer's needs, integrating software and systems to achieve each organisation’s individual business goals. For more information please visit www.sonybiz.net